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The new point-of-sale system, called Amazon Local Register, would give Amazon crucial data on how U. Amazon hopes to court small businesses in part by charging lower fees than Square and eBay Inc's EBAY. O and Google Inc GOOG. Baird analyst Colin Sebastian wrote on Wednesday. retail sales still take place in physical stores, according to U. Reporting by Deepa Seetharaman; Editing by Lisa Shumaker and Andrew Hay.{/INSERTKEYS}{/PARAGRAPH} The move pits Amazon against a slew of rivals including startup Square, which popularized a card swiper that plugs into a smartphone or tablet and allows small- and mid-sized businesses like food trucks and coffee shops to quickly accept credit and debit transactions. consumers shop offline, analysts say. Those who sign up for Amazon's program before October 31 will be charged 1. For those who sign up after October, Amazon will take a 2. O may also step up their investment in mobile payments, which is taking off as smartphones become ubiquitous. government data. O PayPal. On Wednesday, an Amazon spokeswoman said all data from Amazon Local Register customers would be securely protected and would not be used merely for fraud protection and risk management. More than 90 percent of U. {PARAGRAPH}{INSERTKEYS}com takes on PayPal, Square with credit card reader Deepa Seetharaman 2 分で読む Amazon CEO Jeff Bezos is silhouetted during a presentation of his company's new Fire smartphone at a news conference in Seattle, Washington June 18, com Inc AMZN. The biggest technology firms like Apple Inc AAPL.